Reese’s, the confectionary brand known for being anything but ordinary, is supersizing its Christmas festivities. From Friday 24th November to Sunday 26th November, Sydneysiders can marvel at a four-metre-tall ‘chocolate’ shoe pouring peanut butter into a huge Reese’s Peanut Butter Cup, at the iconic Bondi Beach.
Christmas has come early for beachgoers, as the confectionary giant is adding a nutty twist to the festive season throughout the weekend, by giving away 20,000 delicious Reese’s Peanut Butter Cups to boot.
Reese’s is also inviting Aussies to create a fun ‘shoey selfie’ at the pop-up, as they take home free sweet treats. Beachgoers at Bondi will be welcomed by Reese’s ambassadors and invited to snap sweet memories from the selfie stations, with the chance to scoop up free Reese’s Peanut Butter Cups – set against the panoramic views of the world’s most famous beach.
When the people at Reese’s see something, they tend to think “could we put peanut butter in that?”, whether it’s a chocolate cup, a candy shell, or a high heeled shoe. So, what’s better than adding something sweet and salty to one of Australia’s most iconic traditions, the humble, and kind of weird, shoey.
Adding a tasty, and family-friendly slant to a traditional Aussie celebration, the giant footwear will represent the ultimate mix of American confection and Australian culture.
A truly ‘Anything but ordinary’ day out!
Reese’s Pop-Up Details:
Date: From Friday 24th November – Sunday 26th November 2023
Free Reese’s Peanut Butter Cup Sampling Timings: (while stock lasts)
Friday 24th Nov – 15:00 – 19:00
Saturday 25th Nov – 11:00 – 15:00
Sunday 26th Nov – 11:00 – 15:00
Location: Bondi, Campbell’s Parade
Reese’s Peanut Butter Cup’s for children 12 years old and under, will only be provided if a parent or guardian is present
For tasty content, visit the Reese’s Instagram channel @ReesesAusOfficial
Reese’s Peanut Butter Cups are the perfect sweet treat to share with friends and family, or to keep all to yourself. Each Reese’s Peanut Butter Cup features the iconic peanut butter and milk chocolate combination, a unique shape, and an unabashed taste experience.
Reese’s is an American brand making its stamp here in Australia, with products now available in leading Supermarkets, nationwide.
For more information, follow Reese’s on @ReesesAusOfficial for pop-up updates and behind-the-scenes footage.